"Push to Play" mini cooper radio function
A Spotify music play head will be incorporated into all 2020 Mini Coopers. Working with Mini Cooper makes sense because of the similarities in branding, customer experience and tone of voice.
social gif/digital billboard.
Data Driven Music Video
Based on data and working with Google Maps, Spotify will curate an animated music video from the songs you listened to on your commute.
A Daily Mix for your Daily Fix
Starbucks collaboration: A daily mix for your daily fix gives you a chance to earn rewards and receive a curated playlist based off your Spotify orders.
Guerilla: Carpool lane
Art Director: Dominic Payerchin
Copywriter: Stephon Allen